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JAN 18, 2013 - Forbes

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What Marketing Leaders Should Learn From Lance Armstrong

As an amateur triathlete living in Austin, I was an avid fan of Lance Armstrong and his story of beating cancer, winning seven Tours de France and championing the cause of cancer survivors. And like millions of Americans, I felt betrayed when hearing that he indeed used banned substances to win his seven titles. But after watching his interview with Oprah last night, my takeaway may be very different from most others and also a potential lesson for marketing leaders.

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