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SEP 17, 2013 - Huffington Post

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What Is Latino? Defining America's Ambiguous Ethnicity

It’s an exciting time to be a Latino. The community's numbers are growing rapidly. Latinos already outnumber non-Hispanic whites in New Mexico and California, and by 2050 the U.S. Census estimates that roughly one in three Americans will be Latino. With more than $1 trillion in spending power, more people than ever are trying to figure out how to appeal to America’s largest minority demographic. But most who try quickly find that it isn’t easy. One feature clearly unites the 53 million Latinos of the United States -- Latin American or Spanish birth or heritage. But beyond that, the ... Read More

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