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DEC 29, 2013 - Forbes

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Ex-Romney Digital Director On The Future Of Digital Campaigning

As the Obama camp celebrated its victory over Mitt Romney last November, the campaign's digital side received an outsized share of praise. To some, the 2012 election was the birth of a new form of campaigning, where precise digital targeting and data reliant outreach proved itself over big budget media buys spread across the country's swing states.  While the Obama campaign rejoiced, the Romney campaign's digital team was left to wonder what happened. And in silence for the most part. As the head of Romney's digital effort, Zac Moffatt, told us, "If you win, you get to talk about it." So we ... Read More

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