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MAY 01, 2013 - Forbes

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Mobile Means Impact: Insights From IBM's Impact Conference

Mobility was a key theme at IBM's Impact conference. Over the course of two days, the company and it's customers shared many statistics and insights that highlighted the increasing importance of mobility globally. Kristen Lauria, IBM's VP Mobile Solutions and Websphere Marketing, spoke on using mobile to turn every interaction into value. In her presentation, she highlighted 5 areas and 5 five statistics. Mobile is primary. She said mobile is the first point of contact for the interacting with the consumer and with an organization. Approximately 91 percent of the people interviewed  keep ... Read More

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