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NOV 17, 2013 - Forbes

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When Apps Attack

My colleague told me an interesting story the other day.  He looked down at his smart phone to find a large spider running across it.  Understandably, my colleague dropped the phone in surprise.  The screen on the phone cracked when it hit the floor. It turns out there was no spider.  My colleague had been using an app to count calories.  The app makes money by displaying the occasional ad.  This particular ad, for pest control services, consisted of an elaborate spider animation. Shock advertising of this sort is hardly new.   One of my favorite examples is when the security giant developed ... Read More

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