Web Toolbar by Wibiya
Login | Sign Up AnonymousUser
New to Comunitee?

or Sign Up with Email


>> ED KOCH Latest News

APR 22, 2013 - Forbes

A Must Read - Share

The Company We Keep

Lee Clow, now at TBWA, once wrote about a lesson he learned from the President of a client company. When they were shooting a commercial, the President said something like “Look, Lee, I don’t want to talk about all the things we do. Our competition can just duplicate them. I want people to like us.” Clow said he never forgot that. I never did, either. There are all kinds of ways for companies to get people to like them and I wrote about many of them in my book, Customers For Keeps. Lately, though, I’ve been rethinking the whole idea, mostly because the old “liking” issue usually involved ... Read More

Tags: The Company We Keep,  Ed Koch Latest News