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JUL 21, 2014 - TechRadar

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Yahoo reportedly nearing an agreement to acquire Flurry

Yahoo is reportedly nearing a deal to acquire mobile advertising analytics company Flurry. Yahoo will pay at least $300 million for Flurry, according to reports.Flurry offers mobile advertisers the ability to leverage consumer data to produce personalized advertisements via banner ads, interstitials and video. The technology measures user behavior in applications by tracking taps, level completions, and purchases in order to understand the user ‘s path to purchase. Flurry is installed on 540,000 apps, including BCC, Skype and Zynga. The company was founded in 2005 and is based in San ... Read More

Tags: Yahoo reportedly nearing an agreement to acquire Flurry,  Marissa Mayer Latest News