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>> MARISSA MAYER Latest News

JUL 22, 2014 - TechRadar

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Updated: Yahoo acquires mobile analytics company Flurry

Yahoo has acquired mobile advertising analytics company Flurry. The company will pay at least $300 million for Flurry, according to reports.Flurry offers mobile advertisers the ability to leverage consumer data to produce personalized advertisements via banner ads, interstitials and video.The technology measures user behavior in applications by tracking taps, level completions, and purchases in order to understand the user 's path to purchase. Flurry is installed on 540,000 apps, including BCC, Skype and Zynga. The company was founded in 2005 and is based in San Francisco. Mayer's mobile ... Read More

Tags: Updated: Yahoo acquires mobile analytics company Flurry,  Marissa Mayer Latest News