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JAN 31, 2013 - Time

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Universities Turn to Tumblr to Reach Prospective Students

Back when planking was sweeping the Internet, encouraging people everywhere to photograph themselves lying flat in odd places, students at the University of Chicago were cooking up a meme of their own. Crouching down bowlegged, raising their arms like claws and sticking out their tongues, they were phoenixing — posing like the phoenix in the university’s official seal. “We did it all over campus, and then prospective students sent in pictures of themselves doing it,” says junior Lauren Kelly-Jones. “People saw me on campus and were like, ‘Oh, you’re that girl who was doing the ... Read More

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