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SEP 25, 2013 - Business Insider

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The Native Ad Ecosystem Explained

Native advertising is all the rage, but few people can agree on what it actually means.   Native ads, by design, clash with attempts to define them. Native ads are conceived by specific publishers with the purpose of creating an ad unit that does not overly interfere with user experience, unlike distracting and ineffective banner ads. So native ads are going to come in all shapes and sizes: promoted tweets, sponsored content, etc.  But that doesn't mean that they can't be categorized, and doing so helps make sense of the complex native ad ecosystem. In a new report from BI ... Read More

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