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FEB 14, 2014 - Business Insider

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'Reverse Showrooming': Bricks-And-Mortar Retailers Fight Back

In the past few years, as online shopping exploded and smartphones became the norm, the showrooming phenomenon — consumers using their phones to comparison shop in stores — seemed poised to gut the revenue of offline retailers. But now a new report from BI Intelligence finds that retailers have discovered "reverse showrooming," or "webrooming," which is when consumers go online to research products, but then head to a bricks-and-mortar store to complete their purchase.   Reverse showrooming is actually nothing new. Since the early days of online shopping, more people ... Read More

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