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APR 30, 2014 - Yahoo! News

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PayPal burnishes brand image as mobile use surges

By Deepa Seetharaman SAN FRANCISCO (Reuters) - The online payment company PayPal is getting a shiny new look and its first-ever global marketing push as parent eBay Inc tries to wrest attention away from the growing number of rivals piling into the mobile payments market. The brand overhaul unveiled on Wednesday includes a more vibrant, simple logo designed to suit mobile phones and wearable devices like wristbands and PayPal's first-ever television ads in the U.S. market. The move comes as PayPal, the dominant online payment processor, shifts its focus toward mobile phones and the ... Read More

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