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MAR 30, 2013 - Forbes

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Mojiva's CEO Gives Tablets Their Day In The Sun

So most people out there don't give a second thought to how all those ads you see on your mobile device actually get to where your eyeballs are. They just show up. But they show up because an ad network put them there. Ad technology boil down is that an ad network connects advertisers (Coca Cola, Nike, Perrier, etc.) to websites that want to host ads. Advertisers really want to reach you. Consumers spend more time on their mobile devices (read smartphones and tablets) than ever before. According recent numbers from Markcting Chart, mobile phones account for 17% of time spent on ... Read More

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