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FEB 21, 2013 - Business Insider

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Location Targeting Is Getting More Sophisticated

Mobile Insights is a daily newsletter from BI Intelligence delivered first thing every morning exclusively to BI Intelligence subscribers. Sign up for a free trial of BI Intelligence today. Real-Time Location Data Gets Bigger Slice Of Mobile Targeting (eMarketer)Advertisers have been excited by the prospect of incorporating location data to target users on the go. While mobile advertising is still a somewhat nascent format, it’s growing quickly, and a rising number of marketers are integrating more sophisticated data into their mobile campaigns. The ... Read More

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