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FEB 07, 2013 - SocialTimes.com

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LinkedIn to Launch Sponsored Posts

LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers. The advertising model, similar to Facebook’s Sponsored Posts, is currently being tested only for desktop users. LinkedIn, unlike other prominent tech companies including Facebook, ... Read More

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