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AUG 06, 2014 - ReadWriteWeb

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It Really Is About Time For Apple To Start Tweeting

Lots of people jumped to the conclusion that Apple's hire of a prominent social-media marketer meant that the iPhone maker might be ready to relax its infamous reality distortion field and dive into the social-media age.Too bad that's not likely to happen, at least not on the scale Apple really needs. Because it's way past time for the company to embrace modern methods of charming and manipulating the emotions of its fans.The confusion involved Apple's hire of Musa Tariq, who ran notable social media operations for both Nike and Burberry. 9to5Mac's Mark Gurman, who's compiled a strong ... Read More

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