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APR 29, 2016 - Huffington Post

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'Make Data Human' Or Business Is Ruined, I-COM's Cohen Warns (VIDEO)

SEVILLE -- In the world of ad-tech, advertisers and vendors frequently point at so-called "bad actors" ruining the system. But what if the real "bad actors" were industry executives themselves? For Andreas Cohen, chair of the I-COM, the global marketing data trade body, it's time professionals started putting consumers first - or they risk letting the opportunity go to seed. The ...

Tags: 'Make Data Human' Or Business Is Ruined, I-COM's Cohen Warns (VIDEO),  Huffington Post Latest News

APR 29, 2016 - Huffington Post

A Must Read - Share

(VIDEO) 'Make Data Human' Or Business Is Ruined, I-COM's Cohen Warns

SEVILLE -- In the world of ad-tech, advertisers and vendors frequently point at so-called "bad actors" ruining the system. But what if the real "bad actors" were industry executives themselves? For Andreas Cohen, chair of the I-COM, the global marketing data trade body, it's time professionals started putting consumers first - or they risk letting the opportunity go to seed. The ...

Tags: (VIDEO) 'Make Data Human' Or Business Is Ruined, I-COM's Cohen Warns,  Huffington Post Latest News

APR 29, 2016 - Huffington Post

A Must Read - Share

OTT Most Exciting Part of Programmatic TV: Trade Desk's Sims (VIDEO)

SEVILLE -- Dozens of ad-tech vendors are gathering around the $70bn+ US TV advertising industry like bees to a honey pot, hoping to enable even a tiny fraction of those ad buys on TV's journey to a promised programmatic future. But we're not there yet. That's why, when Tim Sims imagines the spectrum of things people mean when they say "programmatic ...

Tags: OTT Most Exciting Part of Programmatic TV: Trade Desk's Sims (VIDEO),  Huffington Post Latest News

APR 29, 2016 - Huffington Post

A Must Read - Share

(VIDEO) OTT Most Exciting Part Of Programmatic TV: Trade Desk's Sims

SEVILLE -- Dozens of ad-tech vendors are gathering around the $70bn+ US TV advertising industry like bees to a honey pot, hoping to enable even a tiny fraction of those ad buys on TV's journey to a promised programmatic future. But we're not there yet. That's why, when Tim Sims imagines the spectrum of things people mean when they say "programmatic ...

Tags: (VIDEO) OTT Most Exciting Part Of Programmatic TV: Trade Desk's Sims,  Huffington Post Latest News

APR 29, 2016 - Huffington Post

A Must Read - Share

How Just The Right Lighting May Improve Learning In Classrooms

We all know how just the right lighting can set "the mood" -- whether you're aiming for a romantic ambiance, an energizing workout environment, or a dimly lit atmosphere to relax in. Now, a new study published in the journal Optics Express this week, suggests that dynamic lighting can support students' performance in classrooms. Researchers in South Korea found that lighting ...

Tags: How Just The Right Lighting May Improve Learning In Classrooms,  Huffington Post Latest News