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JAN 28, 2013 - Forbes

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How Yelp Could Create More Accurate Reviews

Over time, Yelp's crowd-sourced reader rating system can make or break a restaurant. But research by Harvard Business School professor Michael Luca shows the program has flaws. Luca discusses a potential framework for a more accurate review system in this article by Kim Girard, which first appeared on the HBS Working Knowledge website.

Tags: How Yelp Could Create More Accurate Reviews,  Yelp Latest News