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APR 22, 2013 - Business Insider

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Here's What People Who Say 'Apple Is BMW' Don't Understand...

As Apple's growth has slowed and its stock has crashed, die-hard Apple fans have started defending the company based on the quality of its products. Apple isn't selling a cheaper iPhone, Apple fans explain, because Apple doesn't want to sell one. Apple doesn't like selling "cheap plastic crap." Apple doesn't want to make "phones for the masses." Apple just makes products for people who like (and are willing to pay for) the finer things in life--like BMW. The trouble with this argument is that it ignores two things: First, the market for BMWs (and BMW-like smartphones) is small and ... Read More

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