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FEB 26, 2014 - VatorNews

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Google and Yandex enter into RTB ad partnership

Each will gain access to the other's ad inventory, resulting in more bidders and higher revenueTwo of world's biggest Internet properties have decided to enter a new agreement, one that might result in a shake-up in one of the most important spaces on the Web, and could be a good indication of where the space is going. Google and Russian search engine giant Yandex have entered into a new advertising partnership, in which each will will allow the ... [Read more]

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