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APR 19, 2016 - Nieman Journalism Lab

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Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month

Sharing audio on social media is hard to do. Stan Alcorn documented many of the struggles two years ago in a widely cited Digg story — and not a whole lot has changed since then. The fundamental challenges remain: It’s hard to multitask with spoken-word audio when you’re browsing other things. We still don’t have...

Tags: Can audio go viral on Facebook? Here’s what happened when NPR ran an experiment for a month,  Digg Latest News