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>> DATAXU Latest News

JAN 25, 2016 - Xconomy

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DataXu Snaps Up $10M Strategic Investment From Sky

One of Boston’s most heavily funded private tech companies just got another injection of capital. Advertising software company DataXu received a $10 million investment from Sky, the European media and broadcasting giant. DataXu has now raised at least $65 million since it was founded in 2007, according to SEC filings. Previous backers include Thomvest Ventures, […]

Tags: DataXu Snaps Up $10M Strategic Investment From Sky,  Dataxu Latest News

JAN 25, 2016 - TechCrunch

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DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech

 DataXu, a Boston-based startup that provides analytics and other tools for running programmatic ads, has picked up another round of funding. Sky, the UK-based pay-TV provider part-owned by 21st Century Fox, has made a $10 million investment in the company. It’s a strategic stake: Sky plans to use DataXu’s demand-side buying ad tech in its current services as well as work together… ...

Tags: DataXu Gets $10M From Sky As Pay TV Giant Buys Into Programmatic Ad Tech,  Dataxu Latest News