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JAN 10, 2013 - Mashable

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Cinemax Premieres New Series With GIFs

The hottest moments in television normally get the GIF treatment within hours of airing. Previously, it's been fans who create the animated looping recaps, but brands are catching on to the appeal. Cinemax's newest series, Banshee, premieres its first episode through a series of GIFs, served like chapters in a book. They can also be viewed on the official Tumblr site, the Banshee GIF shop, created by New York agency Campfire. The GIF series is part of a creative partnership with BuzzFeed. Viewers will have access to the "most intriguing and provocative moments" in the GIF shop, Cinemax ... Read More

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