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MAY 09, 2016 - GeekWire

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New CEO of BMW car-sharing service details company’s ambitious ‘on-demand mobility’ plans

Steve Banfield was perfectly happy with his job and colleagues at INRIX, heading up the marketing team at the Kirkland-based traffic data analytics company he joined more than one year ago. But when a BMW recruiter tracked him down on LinkedIn and asked if he was interested in leading the company’s new car-sharing service, he couldn’t say no. BMW today appointed Banfield as the CEO of ReachNow, ...

Tags: New CEO of BMW car-sharing service details company’s ambitious ‘on-demand mobility’ plans,  Bmw Latest News

MAY 09, 2016 - Business Insider

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The VW 'Dune' Beetle is just about the most fun you can have for under $30,000

You have to be versed in VW Bug lore to fully appreciate the 2016 "Dune" Beetle. Ever since Volkswagen introduced the New Beetle in the late 1990s, the adorable reboot has struggled to shake off the label – sexist as it may be – that it is a woman's car.  (Okay, that's not exactly how its described. "Chick car" is the term of ...

Tags: The VW 'Dune' Beetle is just about the most fun you can have for under $30,000,  Bmw Latest News

MAY 09, 2016 - GeekWire

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BMW car-sharing service reaches 13K members in Seattle, names Steve Banfield as CEO

BMW’s new car-sharing program today announced executive hirings and that it has signed up 13,000 members in one month. The ReachNow service, which launched April 8 in Seattle, allows people to use one of 370 free-floating vehicles — a mix of BMW 328xi Series sedans, MINI Coopers, and the all-electric BMW i3 — to get around town from Point A to Point ...

Tags: BMW car-sharing service reaches 13K members in Seattle, names Steve Banfield as CEO,  Bmw Latest News