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MAY 02, 2013 - Fast Company

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Become Ernest Hemingway (On Facebook) For A Day

The Hemingway Hijack takes over your social media presence in the most manly way possible. Many dream of sitting down for a drink or spending a day with a literary great. Those who nurture that desire and who are also looking to take their Facebook posts up a notch in the spirit of adventure are in luck. Especially if the writer of choice is Ernest Hemingway and the adventures of choice are virtual. In a campaign for the Hemingway Foundation, Ogilvy & Mather created the Hemingway Highjacker, a Facebook app that takes over a user’s timeline and posts check-ins, photos, and status ... Read More

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