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MAY 04, 2016 - Business Insider

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The 17 best-paid people in ad tech

Ad tech is "having a premature midlife crisis," according to Digiday, which reports there will be substantial consolidation in the sector in the months to come. But while a fair amount of negativity is being cast on the industry at the moment, there are plenty of executives with reasons to smile. This is the second year we have compiled our "ad tech ...

Tags: The 17 best-paid people in ad tech,  Appnexus Latest News

APR 18, 2016 - Business Insider

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A Microsoft exec thinks banner ads won't exist on mobile in 3 years (MSFT, VZN)

Banner advertising on mobile is not going to last into the next decade, according to Tejal Patel, director of consumer engagement at Microsoft. "Millennials ... are likely to sacrifice their privacy. However, they're not going to do that for banners. Why would you? There has to be a value exchange there: good contextually relevant content," Patel explained at Advertising Week Europe ...

Tags: A Microsoft exec thinks banner ads won't exist on mobile in 3 years (MSFT, VZN),  Appnexus Latest News