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>> ADOBE SYSTEMS Latest News

JUN 28, 2013 - Investors Business Daily

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Adobe purchase of Neolane move to dominate digital marketing

After becoming the dominant maker of creative professional software, Adobe Systems (ADBE) is looking to do the same with digital marketing tools. Its planned purchase of privately held Neolane, announced late Thursday, is the next step in Adobe's strategy. Adobe has signed a definitive agreement to acquire Paris-based Neolane for about $600 million in cash. Neolane makes software for managing cross-channel campaigns, including online and offline marketing. Neolane provides a platform for automating, executing and monitoring campaigns across the Web, email, social, mobile, call center, direct ... Read More

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