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JAN 29, 2013 - Forbes

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Is It Worth Spending $4 Million On A Super Bowl Commercial?

Immediately after the Baltimore Ravens beat the New England Patriots in the AFC Championship game and the San Francisco 49ers defeated the Atlanta Falcons in the NFC Championship, the talk turned to the "HarBowl," a rare Super Bowl match-up between head coaches birthed by the same mother.  While HarBowl chatter has yet to subside and will continue to be a topic of conversation until well after the Super Bowl's conclusion, it has been momentarily been pushed aside for talk of the game within the timeouts of the game - Super Bowl commercials.

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