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APR 23, 2013 - Business Insider

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Why Chinese Buyers Are Obsessed With Buick

The heyday of Buick on American roads is long gone, but the brand is far from dead. In fact, business is booming — just not in the U.S. The brand is hugely popular in China — the world's largest auto market — where having a large, foreign car is a status symbol. Buick is the country's hottest luxury brand, according to the New York Times. Sales numbers support those claims. The Buick Excelle (called the Verano in the U.S.) was the number one passenger car in China in 2011, when 254,000 units rolled out of dealerships. The next year, Buick's sales in the ... Read More

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