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JUN 13, 2013 - Business Insider

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The Fiat 500 By Gucci Is Back For 2013

When Fiat returned to the U.S. market two years ago, many critics and car fans dismissed its one and only offering -- the pint-sized 500 -- as a "chick car" with limited appeal. They were only half-right. Yes, the Fiat 500 has proven appealing to women, but to categorize that appeal as "limited" isn't quite accurate -- especially where special editions like the Gucci model are concerned.  On the whole, the 500 has been making slow, steady progress in America. Sales are up about 6% this year, which is no small feat considering that Fiat dealers are essentially selling just ... Read More

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