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>> FITNESS Latest News

JUN 14, 2014 - Shape

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Why Yoga Pants Could Be the New Denim

Gap is hedging its bets in that direction, thanks to enormous growth of its activewear chain Athleta. Other major retailers like H&M, Uniqlo, and Forever 21 are also embracing sweat-style in their lines, as it appears to be the next big opportunity in the fashion market.The trend is called “soft dressing,” according to Glenn Murphy, Gap CEO, and it’s about more than clothes that transition from gym class to brunch. While part of this shift can be attributed to the proliferation of fitness as a priority in people’s lives, the huge gains in activewear sales are also driven by women who aren’t ... Read More

Tags: Why Yoga Pants Could Be the New Denim,  Fitness Latest News