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>> GATORADE Latest News

OCT 07, 2013 - Time

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When Healthy Athletes Promote Unhealthy Food

What happens when celebrity role models get behind both healthy habits and junk food? Recently, TIME wrote about mounting criticism of Michelle Obama’s Let’s Move! campaign, which fights childhood obesity by encouraging youngsters to become more physically active, but has signed on Beyonce and Shaquille O’Neal, both of whom also endorse sodas, which are a major contributor to the obesity epidemic. Now there’s more evidence of how powerful a celebrity — especially a professional athlete — can be in influencing children’s behavior. (MORE: Let’s Move: But Not With ... Read More

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