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MAR 27, 2014 - Shape

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Weight Watchers Australia's "Incredible" New Ad

It's not just about shedding pounds, looking good, or even getting healthy, according to a new 60-second ad from Weight Watchers Australia. The company's brand team from down under decided to dig a little deeper and appeal to the emotional side of weight loss in a way that we haven't seen before in the U.S. What they've delivered is both moving and powerful through a simple and strong message: “Awaken your incredible.” (Watch the ad here.)While Americans love celeb-driven ads, like the ones featuring new mom Jessica Simpson and Oscar winner Jennifer Hudson, who lost 80 pounds on the program, ... Read More

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