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FEB 18, 2014 - Huffington Post

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This Is Coca-Cola's Biggest Nightmare

Americans are so over soda. And while that may be good for the their expanding waistlines, it’s bad news for the companies that make the sugary drinks. Just take a look at this chart from IBISWorld, a global market research firm, predicting the future of soda consumption: In 2013, the average American drank somewhere around 38.6 gallons of soda a year, that's down from 42.1 gallons in 2008, according to IBIS world. Soda consumption peaked in 1998, when the average American drank about 54 gallons, according to the Associated Press. The soda industry is certainly taking notice. ... Read More

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