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FEB 08, 2013 - Time

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Slim-Down The Big Mac! It May Mean Better Business

Offering lower-calorie options may mean more revenues for fast food restaurants. A recent study from the Hudson Institute, a nonpartisan policy research organization, looked at the relationship between menu items and revenues of 21 fast food chains and quick-service restaurants including McDonald’s, Wendy’s, Burger King, and Taco Bell, as well as sit-down spots such as Applebee’s, Olive Garden, Chili’s, and Outback Steakhouse. (MORE: Fast Food Linked To Asthma And Allergies In Kids) Lower calorie food was defined as a sandwich or entrée containing less than 500 calories; side dishes, ... Read More

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