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JUL 29, 2013 - Fast Company

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Wireless Payments On The Up, Starbucks Leading The Charge

An interesting titbit was buried in last week's financial results from Starbucks--that mobile payments in the firm's coffee shops have crossed the ten per cent threshold. Good news for Starbucks' Chief Digital Officer Adam Brotman, whose next initiative, the wireless charging mat, hits Silicon Valley shops next month. What the firm calls its digital initiatives, such as its addition to Apple's Passbook roster last year, seem to be paying dividends--in every sense of the word--on the revenue front. Starbucks was one of the first firms to embrace the app culture, and its iOS app works both ... Read More

Tags: Wireless Payments On The Up, Starbucks Leading The Charge,  Starbucks Latest News