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JUN 12, 2014 - TheStreet

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Why Twitter Could Win the World Cup in Brazil

NEW YORK (TheStreet) - Disney holds U.S. media rights to the World Cup and Budweiser , Coca-Cola , McDonalds and Visa will all be major advertisers, but it will be Twitter that could shine above all other large U.S. companies in Brazil. Should Twitter Charge the 1%? The World Cup provides Twitter an unparalleled venue to showcase its advertising platform and, consequently, the tournament could change how investors think about the company. Twitter seems to understand the importance of the World Cup to its first year as a public company, and it is aggressively rolling out tools to help ... Read More

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