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OCT 04, 2013 - Fast Company

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The Amazing History Of London's Most Enduring Logo

It is hard to imagine a simpler symbol than the one that brands every London bus, subway, and station, the London Underground Roundel. Although little more than a dark blue bar placed across two red–rimmed semi–circles, the Roundel has evolved from humble signage meant to tell passengers where to get off the train to an emblem that represents not just a metropolis but its people as well. The Roundel's incredible journey is being freshly explored in Logo for London, a beautiful, lavishly illustrated new book. Published by Laurence King, Logo for London tracks the Roundel's ... Read More

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