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APR 27, 2013 - Time

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Staying Aloft as the Cupcake Bubble Deflates

Before there seemed to be a Magnolia Bakery-inspired cupcake shop on every corner – or cupcake-themed reality shows on cable – Susan Sarich noticed that there weren’t many places to buy made-from-scratch baked goods. “Most people were getting their cakes and cookies from grocery stores,” says Sarich, who was previously director of catering for the Clift Hotel in San Francisco. “They were looking at the labels and wondering why there were 65 ingredients when there should only be five.” After spending more than a year developing a business plan and researching real estate in the Los ... Read More

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