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>> HOSTESS Latest News

JAN 25, 2013 - Time

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PBR Owner Making a Bid for Twinkies

The private-equity firm that owns Pabst Blue Ribbon beer is planning to bid on the Hostess cake brands division – which includes Ding Dongs, Ho Hos, Drake’s Devil Dogs, and…Twinkies. Could a PBR-like revival be in the snack cake’s future? PBR and Twinkies may not seem similar. One is a cheap-but-popular beer, especially beloved in hipster urban neighborhoods. The other a once-pervasive childhood staple with a bit-role in the Hostess bankruptcy proceedings. But both are iconic legacy brands that were once very much in demand. PBR has been revived. Twinkies ain’t doing so well. ... Read More

Tags: PBR Owner Making a Bid for Twinkies,  Hostess Latest News