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JUN 27, 2013 - Fast Company

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NYC’s New Maps Orient You Like A GPS

33% of New Yorkers can’t find north. So a new Pentagram project injects permanent city fixtures with the first-person perspective of a heads-up display. “There’s no doubt, New Yorkers are as savvy as they come. They know which subway car to stand in to make the quickest exit at their stop, and they can micro-navigate a cabbie’s route turn-by-turn…[but] we found that even lifelong New Yorkers can get turned around the first time they hit the street outside an unfamiliar subway station, or building, or just while exploring a new neighborhood for the first ... Read More

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