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JUL 07, 2014 - Business Insider

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How The Massive Crumbs Cupcake Empire Finally Caved

Crumbs Bake Shop — the world's largest cupcake company — is officially closing all of its stores as of Monday night, the Wall Street Journal reported.  Upon hearing the news, a Brooklyn-based Crumbs manager told the Wall Street Journal, "I come into work today, I'm happy, I'm skipping to work, and suddenly I don't have a job."  The news came just a few days after Crumbs was delisted from NASDAQ. The once-hot bakery catapulted to fame thanks to a cupcake craze that swept across the U.S. in the early 2000s. Shortly after going public in 2011, however, ... Read More

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