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JAN 22, 2013 - Time

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How Much Is Twinkies Worth?

Last week, Flowers Foods, maker of Nature’s Own bread and Tastykake snacks, emerged as the leading bidder for a number of brands being sold by bankrupt bread maker Hostess. The $360 million proposal includes Wonder Bread, Butternut, Home Pride, Merita, and Nature’s Pride brands, along with a separate $30 million deal for Beefsteak bread. But one notable Hostess product isn’t part of the deal: Twinkies. This is somewhat surprising, because when Hostess announced late last year that it would liquidate, the outcry from American consumers focused almost exclusively on the iconic, ... Read More

Tags: How Much Is Twinkies Worth?,  Hostess Brands Latest News