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FEB 20, 2013 - Yahoo! News

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Heinz deal a "call to action" for Campbell Soup

BOCA RATON, Florida (Reuters) - The planned $23 billion acquisition of H.J. Heinz Co by Berkshire Hathaway Inc and 3G Capital is leading rival Campbell Soup Co to take a closer look at its own cost structure, the soup company's chief executive told Reuters on Wednesday. 3G is run by investors who bought Burger King Worldwide Inc and helped engineer the formation of Anheuser Busch InBev . They are known for cutting costs and running very efficient businesses, and Campbell CEO Denise Morrison does not want to stand pat. ...

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