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>> RETAIL Latest News

OCT 15, 2013 - Business Insider

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GOLDMAN: Chipotle's 'It Factor' Is Fading (CMG)

In a new report based on a quarterly survey of 2000 U.S. consumers, Goldman Sachs retail analysts Michael Kelter, Ivan Holman, and Harsh Aneja note that the percentage of respondents aware of Chipotle who say they have visited in the past year came down in the third quarter. Kelter, Holman, and Aneja provide a bit more detail in the report: CMG shows strength -- CMG saw brand score increases in 3Q with improvements on 4 of 5 metrics . We also note that the company has strong value scores, in spite of high prices relative to other burritos, a reflection of the strength of the ... Read More

Tags: GOLDMAN: Chipotle's 'It Factor' Is Fading (CMG),  Retail Latest News