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>> IHOP Latest News

SEP 29, 2013 - Boston Herald

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Friendly’s fights slide

Two years after filing for bankruptcy, Friendly’s Ice Cream continues to churn away at a tall order: reinvigorating a 78-year-old chain competing against the likes of Applebee’s, Panera, IHOP and Chipotle.While analysts cite progress important to a turnaround — in customer service, and menu and restaurant updates — some question whether the Wilbraham-based chain can survive in the long run.

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