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JAN 29, 2013 - Inc Magazine

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Core Values: 3 Ways to Cut the B.S.

Corporate America is filled with examples of companies that say one thing... and then do the opposite. Make your values mean something. Here's how.Does it shock anyone these days that so many companies’ mission statements and codes of ethics seem to bear so little resemblance to what companies actually do? The words are crafted to quicken our heartbeats and bring tears to our eyes.Bank of America, whose aspiration is to become “the world’s most admired company,” says it’s committed to helping customers and clients at every stage of their financial lives--well, ... Read More

Tags: Core Values: 3 Ways to Cut the B.S.,  American Airlines Latest News