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APR 01, 2014 - Huffington Post

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Cheetos Perfume Ruins Everything You Loved About Cheetos

Brands everywhere are finding stupid, hilarious new ways to freshen up their tired products and get outlets like The Huffington Post to write positive reviews about them. Cheetos is not one of those brands. Its new "Cheeteau" perfume -- yes, perfume that's supposed to smell like Cheetos -- flies in the face of real brand innovation. Taco Bell had Doritos Locos Tacos and now breakfast. Pizza Hut had the perfume idea more than a year ago. Most of all, "it's nauseating" is the best review "Cheeteau" received at our office. Yet here we are, writing an article and trying to talk our way out of ... Read More

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