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JAN 18, 2013 - Inc Magazine

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Brilliant Designers Live By These 3 Rules

Lots of unloved devices are ripe for reinvention. Here's how Matt Rogers, one of the former Apple designers behind the Nest thermostat, did it.Up until a couple of years ago, the average home thermostat wasn't exactly considered cutting-edge technology, let alone anything to look at. It was functional--and that was about it. Then two former Apple designers decided to rethink the unloved device in terms of what it should do and what it should look like. The result was the Nest thermostat, created by co-founders Matt Rogers and Tony Fadell. Unlike its somewhat bulky and confusing ... Read More

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