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>> APPLE Latest News

JUL 16, 2013 - TheStreet

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Apple's Advertising: From Magical to Practical

NEW YORK (TheStreet) -- Apple used to be untouchable. The company that once seemed immune to failure -- that hid technology and called it magic -- has proven to be surprisingly vulnerable. Many have abandoned hope, and critics have relentlessly thrown out jeers from the bleacher seats. Whatever the reason behind the fall -- whether it is a lack of innovation or a rise in competitive vigor -- it is giving competitors a window to dig Apple into a deeper hole. They've found a weakness, and it's less an Achilles Heel and more of a Kryptonite. Take a look at Apple's advertising, and where it ... Read More

Tags: Apple's Advertising: From Magical to Practical,  Apple Latest News